Nielsen: Android Grew Its Smartphone Marketshare; iPhone Stayed Flat
Some stats out today from Nielsen for Q3 show that Android is continuing on its growth trajectory in the U.S. but in the last quarter Apple’s share remained the same as it was in Q2. According to...
View ArticleNielsen: Google's Own Apps Play Second Fiddle To Facebook In Popularity
Nielsen is getting ready later this week to release is quarterly State of the Media report, which this time around will focus on mobile media, but in the meantime, it’s put out one of its regular data...
View ArticleNielsen: Android And Apple Dominate The App Space But Mobile Browser Rules
Apple’s and Android’s stronghold on the U.S. smartphone market has been the case for many quarters already, and figures out today from Nielsen show how that has translated into a domination of the...
View ArticleNielsen: 1.5M U.S. households cut the cord in 2011
One thing seems certain: the number of U.S. homes subscribing to a cable, satellite or telephone company for a multichannel TV bundle isn’t growing as fast as it used to. In fact, belying several...
View ArticleDon’t like television? Then you’re not going to like the future of Twitter...
According to a number of anonymous reports, Twitter is in the process of buying Bluefin Labs, an analytics company that specializes in broadcast media — an acquisition that would be its largest ever....
View ArticleNielsen, Billboard shift their tracking to account for cord cutters
For the first time, Nielsen will begin tracking the habits of viewers who watch TV over broadband. And in another example of online media consumption shaking up traditional tracking methods, Billboard...
View ArticleNielsen will roll out tool to track online TV viewing
Nielsen is planning to announce a tool on Tuesday that will track online TV viewing, according to a report in the Wall Street Journal. The tool, called “Nielsen Digital Program Ratings,” will primarily...
View ArticleWhy Apple needs iTunes Radio
Attitudes toward music ownership have shifted drastically over the last few years. And a report published Friday by Nielsen showing the number of music tracks downloaded versus streamed in the U.S....
View ArticleWhy TV will play a big role in Twitter’s IPO
We don’t know much about Twitter’s planned IPO, thanks to the company’s decision to file its papers with the SEC confidentially. But we do know is that the timing is perfect. The fall TV season is just...
View ArticleNielsen to measure Twitter chatter about TV shows
http://www.nytimes.com/2013/10/07/business/media/nielsen-to-measure-twitter-chatter-about-tv.html Execs are talking about measuring tweet volume and the reach of those tweets, but isn’t the real value...
View ArticleCord Cutting Threat Ain’t Over Yet
The number of pay TV subscribers increased over the fourth quarter, but the year-over-year growth was the slowest ever for the industry. Even worse, the percentage of households paying for TV actually...
View ArticleNielsen Sues comScore In The Battle Of The Audience-Measurement Firms
In a move by the Nielsen Company that could spark a more drawn-out legal battle, the ratings company has accused rival comScore (NSDQ: SCOR)… Nielsen Sues comScore In The Battle Of The...
View ArticleMobile Lowdown 04-21-11: Nielsen Privacy Stats; Amazon/Samsung Tablet; Veer
Our look at some of the big stories in mobile today: as news of Apple's tracking data emerges, Nielsen reveals some privacy stats; details t… Mobile Lowdown 04-21-11: Nielsen Privacy Stats;...
View ArticlepaidContent Mobile, May 18, NYC: Angry Birds Swooping In
While Rio the movie rakes it in at the box office, Angry Birds Rio catapulted to the top of the app charts with 10 million downloads in the… paidContent Mobile, May 18, NYC: Angry Birds Swooping In...
View ArticleAndroid Passes iPhone as Most Desired Smartphone. Barely
Android has been outselling the iPhone recently but Apple's iPhone was still the most desired smartphone. Not anymore. According to Nielsen, 31 percent of respondents in March said they want their next...
View ArticleNielsen Survey: Apple Slips In Desire Stakes To Android
More on the trend of users tipping over to Android devices in the U.S., with smartphones built on Google's OS not only accounting for the mo… Nielsen Survey: Apple Slips In Desire Stakes To Android...
View ArticleComcast Is Making VOD More Like Live TV
Comcast has expanded the amount of TV content available through its VOD service, with all four broadcasters on board. But more important than the addition of new content is the technology behind it,...
View ArticleTV Ownership Declines. Will Cable Subscribers Follow?
TV ownership has fallen for the first time in 20 years, according to Nielsen. But is that decline due to poorer, rural consumers who couldn't afford to keep up with the digital transition? Or due to...
View ArticleApple iPad Still The Tablet Leader; Tablet Use Eats Into Other Device Usage
A few stats and numbers released today underscore the dominance that the Apple (NSDQ: AAPL) iPad has among those that have purchased media t… Apple iPad Still The Tablet Leader; Tablet Use Eats Into...
View ArticlepaidContent Mobile, May 18, NYC: Register Now
paidContent Mobile: Platform Power in New York is less than two weeks away. On May 18, join us as we discuss the dominating mobile platforms… paidContent Mobile, May 18, NYC: Register Now originally...
View ArticleUpdated: paidContent Mobile Slideshow: The Nielsen Device Deck
Tablets are a killer device when it comes to media consumption today, but is that down to the form factor, or because they are only being us… Updated: paidContent Mobile Slideshow: The Nielsen Device...
View ArticleNielsen: In Online Video, Ethnicity Matters
Asian-American consumers watch more online video than any other ethnic group in the U.S., and white people don't seem to care much at all about video streaming. Nielsen's latest look at ethnic media...
View ArticleApps Dominate Mobile Data, But You Can Also See The Cloud Appeal For Apple
Research released this week from Nielsen showed that Android is continuing its domination of the smartphone scene in the U.S. -- it now make… Apps Dominate Mobile Data, But You Can Also See The Cloud...
View ArticleBad news for Nielsen: TV ads to be bought more like online ads
TV ads will increasingly become performance-based, moving the industry beyond just trying to amass huge audiences, according to execs from media agency Initiative. That could change the way that brands...
View ArticleAmericans love their TVs, but flirt with streaming
Is there any record the U.S. can't break? Americans now watch more TV than ever, with every viewer clocking 22 more minutes per day than just a year ago, according to Nielsen. However, some people seem...
View Article¡Hola, Nokia! Symbian Enjoys Huge Smartphone Lead In Spain, Says Nielsen
If you can't quite understand why it is that Symbian is still continuing to occupy a strong position in the overall worldwide smartphone mar… ¡Hola, Nokia! Symbian Enjoys Huge Smartphone Lead In Spain,...
View ArticleMobile data: We’re using more but it costs less
Smartphone users are consuming 89 percent more data than they did last year, but the cost per megabyte has dropped to 8 cents. But these stats miss the subtle economics of running a network, and aren't...
View ArticleNielsen: Mobile Data Growth Spurt Not Slowing Down
Mobile data usage continues to explode, as more and more people make the leap from regular mobile phones to smartphones like the iPhone and… Nielsen: Mobile Data Growth Spurt Not Slowing Down...
View ArticleiPhone, Android phones trump feature phones in recent sales
It won't be long before most phones will be smartphones, which are outselling feature phones in recent sales, according to new figures from Nielsen. The firm said smartphones made up 55 percent of...
View ArticleNielsen: Smartphones Outselling Featurephones, iPhone Leading The Charge
Looks like we have again reached a tipping point of sorts in the mobile market in the U.S. The analysts at Nielsen report that in May, smart… Nielsen: Smartphones Outselling Featurephones, iPhone...
View ArticleWe Got Game: Nielsen Figures Show Games Are The Most Popular Mobile Content
If the rankings you see of most popular apps -- and the IPO filing from mobile and social gaming giant Zynga and Tapjoy's recent $30 million… We Got Game: Nielsen Figures Show Games Are The Most...
View ArticleIt’s official: Facebook is the 21st century Nielsen family
Thanks to a new product from Nielsen and Facebook, the Internet could be on the cusp of become a first-class citizen in the advertising world for good. But there's just one problem: Do Facebook users...
View ArticleNielsen: Android Users Prefer Apps To Mobile Web By Strong Margin
Nielsen has been watching Android users, and it's clear that the app phenomenon is not just an Apple (NSDQ: AAPL) thing. Two-thirds of all t… Nielsen: Android Users Prefer Apps To Mobile Web By Strong...
View ArticleExtreme weather rages, but not concerns over climate change
Looks like the global rise in extreme weather events (cough, Irene) hasn't been enough to make Americans more concerned about the issue of climate change. But extreme weather has been causing certain...
View Article@ pcAds: Social Media Is Growing, Becoming More Helpful
People are getting more social and more altruistic. That's the simple part of the takeaway from Nielsen SVP of consumer insights and analyti… @ pcAds: Social Media Is Growing, Becoming More Helpful...
View ArticleNielsen: U.S. Smartphone Shoppers Choosing Android As iPhone 5 Looms
There were few surprises in the latest report from Nielsen on the mobile device market: Android continues to do well in the U.S. at the expe… Nielsen: U.S. Smartphone Shoppers Choosing Android As...
View ArticleDoes online buzz equal real-world ratings? It’s complicated
Most word of mouth still occurs in face-to-face situations, but social media has emerged as a powerful tool for getting the word out about shows. Even so, until now there's been some debate about how...
View ArticleSurprise! Over-55 crowd adopting smartphones fastest
Nielsen's third-quarter metrics show that 62 percent of the 25-to-34-year-old U.S. population has a smartphone. But the fastest-growing age group adopting smartphones last quarter is a surprise: It's...
View ArticleViewers tuning in to online video for longer periods of time
Nielsen reports that the amount of time spent viewing video online is growing faster than the number of viewers tuning in. In other words, those viewers have begun checking in to online streams and...
View ArticleGracenote readies its own second-screen platform
Second-screen apps could soon tell you which actors are on your TV screen, what products they're consuming and which music is playing in the background, thanks to a yet-to-be launched...
View ArticleSmartphone owners turn to retail mobile websites over mobile apps
Based on metering of 5,000 smartphone phones, Nielsen said five top retailers found that smartphone users during the holidays preferred mobile retail sites 51 percent to 28 percent for native apps. The...
View ArticleMobile app installs rise, but time in apps barely moves
Over the past year as more consumers have adopted smartphones the number of installed applications is up from 32 to 41. Yet the amount of time spent using those applications hasn't changed much,...
View ArticleWhy TV everywhere will kill what’s best about TV
There's never been more video content to watch, or more ways of to watch it. That, says Jeremy Toeman, of Dijit Media, a big problem. In making TV infinite, we've lost its most potent benefit:...
View ArticleFor Twitter, it’s about creating an effective Discover tab — for #Music
Twitter's new music app could be a great discovery tool, if the company can figure out how to make the recommendations effective -- a challenge they've struggled with since the beginning. For Twitter,...
View ArticleBored with mere medicine, IBM’s Watson adds customer service to its resume
IBM's Watson has been helping clinicians diagnose ailments and bankers recommend the right products for customers, and with its latest job it will help brands provide better customer service and reach...
View ArticleNielsen: Twitter and TV help each other — sometimes
A new report finds that Twitter engagement can help boost TV ratings and vice versa, though it's not guaranteed. Nielsen: Twitter and TV help each other — sometimes originally published by Gigaom, ©...
View ArticleBillBoard, Nielsen and the ridiculousness of charts in the Internet age, as...
Kanye West's "Gone," an eight-year-old song, hit the BillBoard Hot 100, thanks in part to a viral video hit on YouTube that used it as a soundtrack. That bump in the rankings shows that media ratings...
View ArticleNielsen launches SDK to shine light on second screen viewing
Nielsen announced a new SDK to measure how people watch television from digital sources, including the tablet and smartphone Nielsen launches SDK to shine light on second screen viewing originally...
View ArticleNew cord cutting data spells trouble for traditional TV
Yup, it’s happening: TV viewers are abandoning traditional broadcast and cable networks for online streaming services, and new devices in their living rooms are making it easier for them to cut the...
View Article2014 was another bad year for music sales
Remember iTunes? Digital music downloads may not be dead yet, but the format is quickly following the CD in its decline. New numbers from Nielsen show that digital album sales in the U.S. declined by 9...
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